The sobering truth about search engine marketing today is that there is no longer anything remotely close to “free” traffic.
To get listed high in the search engines for any given keyword(s), a business has to pay someone to manage their social media, write and distribute Press Releases, write, direct, film and upload videos, write and submit articles, etc. etc. It’s called Search Engine Marketing or SEM for short and it ALL costs money to accomplish.
Even seat-of-the-pants search engine optimization (SEO) requires time and money.
And that’s why so many businesses find it difficult to find new customers online. The problem is that when someone goes to their computer or mobile device and types in a specific term, their company doesn’t “organically” appear in the results.
Good search optimization can solve this problem, but it does take time to do so. This is where “paid search”, specifically Google Adwords pay-per-click advertising becomes essential.
When you enlist us to setup and run your pay-per-click advertising, we run everything soup to nuts. Not only do you get our years of Adwords expertise, you can rest assured that your business will be at the top of the search engine results whenever someone goes online specifically search for a business such as yours.
And even if you already do appear high up in the search engine results pages (SERPS) for and given list of keywords, pay-per-click advertising helps you to truly dominate your industry and is something you should absolutely try. We setup campaigns that trade dimes for dollars, not dollars for dimes like many of our competitors do.
Google Adwords and other pay-per-click advertising requires a knowledgeable expert and should not be left to just anyone who says they know how to run a campaign. The Adwords platform changes almost daily and if your manager isn’t up to speed on all the various updates, you can very quickly find your ads under-performing and your expenses getting out of control.
There’s no glory in burning unnecessary money on poorly setup Adwords ads! Contact us today and we’ll offer you a free and honest evaluation of your existing campaign or help you properly setup and run a brand new one.
If you’re serious about your online marketing success, pay-per-click advertising should be in your online arsenal.
The post Search Engine Marketing (SEM) & Adwords appeared first on Orange County Website Design | SEO.