Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. There are two main ways to garner more traffic online.
What is the difference between SEM and SEO?
Search Engine Optomization (SEO) is what we commonly refer to when we leverage free online tools and resources to garner website traffic. This may also include the text on your website and keywords built into the background.
When we use pay per click (Google Adwords or Bing), banner ads, social media advertising or any other paid service we refer to it as Search Engine Marketing (SEM).
Why do I need Search Engine Marketing?
SEM increases your visibility in search engine result pages (SERPs). When a potential client or customer uses a search engine to find information they tend to focus on the links showing in the first results page. SEM allows your information to be placed at the top of competing pages by using advertisements that are relevant to your audience. You pay when someone clicks on your advertisement.
Search ads can be directed to landing pages, websites or a phone number to call direct.
We will work with you to create a strong strategic plan for your SEM including a strong call to action and ad copy that appeals to your audience. We will also be monitoring your account on a weekly basis and make adjustments to ensure your campaign gets stronger over time.
How it works…Easy as 1, 2, 3
- We will assist you in creating ads that are built to show potential customers that you have the products or services they need.
- A potential customer enters a keyword or search term into Google.
- That keyword is associated with your Google AdWords Campaign and your ad appears at the top of their search results.
We can help grow your business with website development, search engine marketing (Google AdWords), social media marketing, email marketing, consulting and education. For more information, please contact us or call our office in Howell, Michigan, 517.294.8149.