Want your website to come up first when someone searches for a dental clinic in your area? MainStreet Design can help by utilizing local SEO, which focuses on optimizing content specific to searchers in your city.
For example, if you own a dental clinic in Tampa, Florida and someone from Tampa searches for dental services, the searcher will see your website first on the results page if your website is optimized for local SEO.
It also works if anyone from another city searches “dental services in Tampa” or “Tampa dentists.” This is why local SEO is so important for creating more traffic for your site. The more exposure your website receives the better its conversion rate will be. This means more people will visit your dental clinic and utilize your services.
MainStreet Design has years of experience optimizing websites for local SEO and can work within any business’s budget to achieve their goals. We utilize the best dental SEO marketing strategies to help you land more clients in your area.
Discover the Best Local Keywords
Keywords are an essential part of any properly optimized web page. In SEO, keywords are the terms and phrases attached to your web content that makes it possible for people to land on your website when using a search engine.
To ensure your website is ranking competitively in the search results the correct keywords need to be added to your content when possible.
But first, you need to research what keywords customers in your area use when searching for dental services.
When it comes to researching the best keywords and including them in your content, look no further than MainStreet Design. Our highly skilled team of experts specialize in optimizing your website’s keywords for the best results when it comes to dental SEO.
Link Building
Building links is an important part of any successful SEO strategy. The act of link building involves including both external and internal links, when relevant, to your website.
The reason link building is so important is that it helps your dental website build a high rank on search engines such as Google and Bing. The increase in ranking will result in an increased number of potential patients getting exposed to your dental services. This will, in turn, help your business get more clients.
One of the best ways for getting other sites to post external links that land on your web pages is by creating shareable content. Shareable content should be unique and focus on an original topic. Content that’s not readily available online is more likely to be shared on social media and other websites.
For a dental clinic, your website could feature blog post that discusses new dental procedures, upcoming changes in the industry, or anything that your audience is likely unaware of.
An example of this might be if the dental industry introduced new wisdom tooth extraction methods. You could feature an article outlining how the new method will impact the industry and also discuss the upsides and potential downsides of the new method.
The most important part of creating shareable content is ensuring it’s valuable to the reader and is easy to understand. This will increase your reader’s chances of sharing the content and creating external links that land on your web pages.
MainStreet Design can help in producing shareable content, building links, and increasing your website’s ranking.
Our dental SEO marketing campaigns will help you reach wider audiences with potential clients.
Guest Posting
Guest posts are when you write a blog post or article that is then featured on another website. Guest posts are an effective platform for generating links to your website and boosting its rating. It is especially effective when you guest post your content to websites with relatively high traffic.
In a guest post, you can include backlinks to your website. This will direct readers viewing the guest post over to your site. These backlinks are also great for boosting your website’s ranking and sending positive signals to Google regarding your site.
But writing quality guest posts isn’t easy. You need to be A) a good writer, and B) have enough time on your hands to write quality work.
This is where MainStreet Design can help. Our team can provide exemplary guest post writing and editing services for websites in the dental field. We can help to curate content that best suits your website and the search engines. Our SEO dental services are all-encompassing and concurrent with the industry’s latest trends and strategies.
Internal Links
Internal links are links on pages of your website that link to another part of your site. If you have written blogs on a specific topic that relate to one of the pages of your website, you can externally link from the blog to that page.
For example, if your blog had a post on cavity treatment, then you can add a link within that post that links to your cavity treatment services page. By linking your blog posts back to web pages and vice versa, you can help potential clients easily land on your services and written work.
MainStreet Design can optimize your internal links to make your website easier to navigate and easier to find.
What Did We Learn About Dental SEO Marketing?
There are many steps to optimizing your dental services for the search engines and it can be a difficult process when trying to take on the task alone.
Dental SEO marketing isn’t easy. Utilizing an effective link building, guest posting, local keyword, and internal/external link strategy can be very time consuming.
MainStreet Design can lighten the load and make your search engine optimization goals a reality. Our team of highly experienced and well-trained experts will use the best SEO strategies to improve your website’s ranking.
Visit our Affordable Search Engine Optimization page to find out about our services and how we can quickly expand your dental clinic’s client base.
Stay up to date with MainStreet Design by following us on our social media channels: