SEM – Search Engine Marketing
While search engine optimization can improve your rankings on Google, Microsoft and Yahoo, it is very hard to land on the front page of Google and Microsoft. So you have two options
You can spend your money and resources on optimizing your site so that you can get on the front page of Google, Yahoo or Microsoft. if you are a small to medium business, this can sometimes be impossible because of the way the algorithms work. So you can go with option two.
Instead of trying to get on the front page through organic keywords, you can buy keywords or bid in keywords so that when somebody searches for keywords that you are trying to target, your advertisement comes up on the sponsored listings on the page. This can sometimes be just as effective as appearing on the front page of Google, Yahoo or Microsoft. For every click that a visitor makes on the search engine to land on your site, you pay a small amount of money to the search engines. If done properly, and well tracked, you could achieve substantial conversion.
SEM Profitablity/ROI analysis
Is Search Engine Marketing right for you? Within your space, if you start on it, could you expect to see any return on your efforts. Or are you going to end up with a huge bill and 50 emails from service providers using your ads to offer you their services instead?? This happens more often than not when starting out. Our Solution helps you ascertain if you have the infrastructure and enough space in competition to get into SEM.
Search Engine Marketing in Google Adwords
We can set up a quick SEM campaign for you in Google Adwords so that you are pushing traffic through Google to your sites. We can then train you in how to use that yourself over time to sort out your SEM.
Search Engine Marketing Consulting
Already have a SEM campaign but want to improve it?? We can look at your current SEM campaign and provide you with feedback on what you are doing right and wrong. We will also look at areas where you can save on Cost Per Click costs and also on how well your keywords are converting.
Search Engine Marketing – Analytics – Ongoing
We track your SEM not just from keywords and clicks but all the way to conversion. What kind of keywords are giving you higher ROI and maximum margins. We then cull out the others which are high costs and low profit. With this healthy set we then set up customised campaigns that work effectively and investigate these keywords so that you are getting the right results.
