Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing
Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year.
The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are based on the number of retail clients ranked in the Internet Retailer 2018 Top 1000 Guide working with each vendor and the web sales those retailers represent. Kenshoo led as the vendor with the most Top 1000 clients and collective Top 1000 sales in both the search engine marketing and social media marketing categories.
“As retailers continue to target specific audiences for their brand and product segments across a growing number of channels, paid search and social continue to deliver healthy sales growth for our retail clients,” said Will Martin-Gill, general manager, Search at Kenshoo. “Search engines and social networks continue to grow and add innovative ad types, and this helps them remain among retailers’ most lucrative advertising channels, even as these brands rapidly grow campaigns with ecommerce publishers and mobile ad networks such as Amazon, Apple and Pinterest.”
As ecommerce continues to grow, Kenshoo continues to develop new innovations that help retailers improve returns and capitalize on emerging ad types and channels. Internet Retailer’s 2019 Leading Vendors to the Top 1000 combines data and case studies to provide an overview of the most popular vendors providing ecommerce solutions to the world’s largest retailers. The report ranks the top 10 vendors used by Internet Retailer Top 1000 retailers across 30 categories.
Kenshoo provides best-of-breed, full-funnel marketing activation on the channels with highest customer engagement, including search, social, and ecommerce, enabling success by maximizing channel impact and customer lifetime value. As the industry’s leading and award-winning digital marketing platform, Kenshoo delivers opportunities to re-engage and grow customers across the world’s leading publishers and all devices.
Recommended Read:Gainsight Acquires Aptrinsic to Enable Product Growth for Subscription Businesses
This content was originally published here.