“Experiential” is the common thread between this year’s Digiday Content Marketing Awards finalists.
“It’s clear that any chance a brand has to include interactivity in their creative thinking and output greatly increases engagement and brand loyalty,” said Kristen Hartley, worldwide content director at IBM Originals and Digiday Content Marketing Awards judge.
Up for Best Experiential Marketing Campaign are The Macallan, Old Navy, Sephora, Cadillac, Live Nation and MLB, who brought the tastes of each ballpark to a singular location at their April 2018 Food Fest, which sold out an entire weekend. Those up for Best Interactive Content Piece or Series include Thrillist for their work with MGM Resorts, The Economist Group, ACE Content, Verizon Media, INNOCEAN and interactive video production company Eko for their work with Walmart on the Walmart Toy Lab.
Edelman has received five nominations for this year’s Digiday Content Marketing Awards, which recognize the companies and campaigns using content to modernize media and marketing. The Chicago born company is up for Best Agency/Client Collaboration, Best Brand/Influencer Collaboration and Best New Product/Launch campaign for their work with Kellogg’s on the famed Frosted Flakes brand, among other accolades.
This year’s shortlist was determined by a panel made up of executives and industry-leaders hailing from Ford, Reebok, Nestlé Waters, Lyft and more. Hartley said “Having the opportunity to see such incredible work has actually inspired me in my own creative endeavors.” Paul Sundue, vp and creative director at CNN’s Courageous Studios, had the following to say about this year’s field “It’s enlightening to see just how competitive the various categories are — not to mention the caliber of the companies that enter.”
You can see the full list of finalists below.
We’re announcing the winners at the Digiday Content Marketing Awards Gala on May 2 at Current at Chelsea Piers in New York City. Tickets are available for purchase here.
Best Agency/Client Collaboration
Western Union and Courageous Studios – One year in the dark
T. Rowe Price & Imprint – LGBTQ Practice Management Expansion
Rogers & Cowan Digital – Rogers & Cowan/Verizon
Digital Trends & House Special – Holiday Gift Guide
24sata – Let’s talk about sex
Edelman & Adobe – The Terror Of Undermountain
Subscribe for an exclusive, inside look at what’s actually happening in the video industry delivered to your inbox weekly.
Best Branded Content Series
Brit + Co & Sherwin-Williams – Handygirl’s Guide
Jungle Creations & Twisted for Baileys, The Story Lab & Carat – Nobody puts Baileys in the corner
Samsung Electronics America, Inc. & R/GA – Samsung /make
Fullscreen and AT&T – Guilty Party
International Tennis Hall of Fame & TeamWorks Media – TennisWorthy
WP BrandStudio & Harry’s – The Changing Face of Masculinity
Best Branded Content Site – B2B
Financial Times & CFA Institute – LET’S MEASURE UP™
Financial Times & JP Morgan Asset Management – Portfolio Perspectives
Viacom – Viacom Newsroom
Group SJR – Drax.com
Slalom Consulting – The Slowdown
Braze – Braze Perspectives
Best Branded Content Site – B2C
The Well by Northwell – Revmade
Babbel – Babbel Magazine – US Edition
Studio 1847/Tribune Publishing – Cancer Can’t Compete
24sata – Gone, but not forgotten
Mattress Firm – Snoozetern
Farmers Insurance – Learn From Experience
Best Branded Podcast
Reebok and Gimlet Creative – Flipping the Game
OppenheimerFunds & Gimlet Media – Megatrends
Red Hat, Inc. – Command Line Heroes
Charles Schwab & Co. Inc. – Choiceology
Fullscreen and AT&T – “Suspect”
WP BrandStudio, T. Rowe Price & Wavemaker – The Confident Wallet™
Best Experiential Marketing Campaign
M Booth & The Macallan – The Macallan Distillery Experience
Old Navy and Grow Marketing – Holiday Your ❤ Out
Sephora – SEPHORiA
Cadillac & Carat – #XT4THEDROP
Major League Baseball with MGK – MLB FoodFest
Live Nation & Remy Martin – Producer Series, Season 5 “The Co-Sign”
Best In-House Content/Brand Studio
Jungle Creations
IBM – IBM Originals
National Public Media – NPM Creative
Bonnier News Brand Studio
Group Nine Media – Group Nine Media’s Brandshop
Hearst Digital Media – HearstMade
Best Interactive Content Piece or Series
Thrillist x MGM Resorts & Group Nine Media – “Roll The Dice”
Siemens and The Economist Group – Reimagine the Game
ACE Content & HeadCount – #TheFutureIsVoting
Verizon Media – TIAA DIfference Maker 100
Eko – Walmart Toy Lab
INNOCEAN USA – Car Configurator for Genesis G70
Best New Product or Launch Campaign
M Booth & Beyond Meat – Future of Protein
M Booth & Patrón Tequila – “The Patrón Experience”
Periscope – Sour Brite Sneaks
Marina Maher Communications & Gillette Venus – Gillette Venus Influence Engine
OMD + PepsiCo – bubly
Edelman & Kellogg’s Frosted Flakes – The New Sound Of Cereal
Best Use of Social
New York Stock Exchange (NYSE)
Fullscreen and AT&T – Starter Pack
Sony, Fullscreen, and PXL – Venom’s Twitter Moments
Vamp & Bobbi Brown
Periscope – Trolli Sour Brite Sneaks
INNOCEAN USA – Car Configurator for Genesis G70
Best Use of Native Advertising/Sponsored Content
Viacom Velocity – Drunk History Presents: The History of Colonel Sanders
Viacom Velocity – Twizzlers/”The Daily Show with Trevor Noah”: The Last Straw
Forbes & Intel – Forbes AI
The Foundry @ Meredith & Herbal Essences – Common Scents
Atlantic Re:think & Netflix – How Women Won the Midterms, Even When They Lost
Hearts & Science & Buzzfeed – “Slay with Olay”
Best Use of Real-Time Streaming Video
Marriott International – Wake Up Call Livestreams
TBS & GLOW – Final Space Facebook Live: Cards with Gary
First Tube Media and Skullcandy – Now Feel This Live Event Concert Series
Turner, TBS & Google Play – “Conan 24 Hour Mobile Marathon”
Intersport – Friday Night Stripes
PPK & The Florida Lottery – The MONOPOLY JACKPOT In It To Spin It Live
Best Use of Video
VMLY&R & Nashville Convention and Visitors Corp – It All Begins With a Song
Jungle Creations, Hasbro & OMD UK – If Monopoly was real life
Feref & 20th Century Fox – Deadpool 2: Euro Sing Song Competition
ACE Content, Anomaly, Coca-Cola and (RED) – The Last Mile
YouTube – Creators for Change
INNOCEAN USA – Million Mile Elantra
Best User-Generated Content
Sony Electronics Inc. – Be Alpha
Wattpad Brand Partnerships & National Geographic – Planet Or Plastic?
Turner – We Make Fans
Verizon Media – TIAA DIfference Maker 100
Social Native & Crocs
Edelman & Adobe – The Terror Of Undermountain
Most Effective/Measurable Campaign
Christie’s Inc – The Collection of Peggy and David Rockefeller at Christie’s
DoSomething.org – Voter Registration
JPL & The Hershey Company
The Telegraph & Brand USA – Visit USA
Digital Trends – CES Coverage
Express & Mavrck – Express Ambassadors #ExpressYourRules
Most Innovative Use of Content
The Macallan & M Booth – The Macallan Distillery Experience
Expedia Group Media Solutions and Brand USA – Sound Travels
ACE Content & HeadCount – #TheFutureIsVoting
Periscope – Deadpool Anit-SEO
Fullscreen and AT&T – “Guilty Party”
Eko – Walmart Toy Lab
Best Content Marketing Agency
Rogers & Cowan Digital
GLOW
American Chemical Society – C&EN BrandLab
Influence & Co.
Imprint
The 2019 Digiday Content Marketing Awards shortlist was announced via Facebook. You can check out the video below.
This content was originally published here.