- All SEO<\\/a>\”,\”What is SEO?<\\/a>\”,\”How To Guides: SEO<\\/a>\”,\”Google SEO<\\/a>\”,\”Google Penalties Guide<\\/a>\”,\”Google Algorithm Updates<\\/a>\”,\”Google Search Console<\\/a>\”,\”Bing SEO<\\/a>\”],\”features\”:[{\”title\”:\”The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/recrawl-analysis-1-e1510788693104-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/final-recrawl-analysis-powerful-important-last-step-implementing-large-scale-seo-changes-286675\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 seo\’);\\\”\”}, {\”title\”:\”Google will require AMP and canonical pages to match as of February 1, 2018\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/12\\/google-amp-speed-rocket-launch7-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-will-require-amp-canonical-pages-match-february-1-2018-286921\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 seo\’);\\\”\”}, {\”title\”:\”Download the 2017 SEO Periodic Table\”,\”img\”:\”\\/figz\\/wp-content\\/themes\\/searchengineland\\/img\\/header\\/sel-seo-periodic-250×250-v2.png\”,\”url\”:\”\\/seotable/download-periodic-table-of-seo\\\” onClick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 seo\’);\\\”\”}]}\”>SEO
- All SEM<\\/a>\”,\”What is SEM?<\\/a>\”,\”How To Guides: SEM<\\/a>\”,\”Google Adwords<\\/a>\”,\”Bing Ads<\\/a>\”,\”More: Search Advertising<\\/a>\”,\”Buyers Guide: PPC Platforms<\\/a>\”],\”features\”:[{\”title\”:\”Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/09\\/google-adwords-green2-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-rolls-promotion-extensions-custom-intent-audiences-ad-variations-testing-286942\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 sem\’);\\\”\”}, {\”title\”:\”How to steal the competition’s best keywords: A 3-step guide\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/steal-thief-hacker-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/steal-competitions-best-keywords-3-step-guide-286500\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 sem\’);\\\”\”}, {\”title\”:\”7 Google tips to supercharge your Shopping ads\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/01\\/google-shopping-cart-2016b-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/seven-google-tips-supercharge-shopping-ads-285391\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 sem\’);\\\”\”} ]}\”>SEM
- All Mobile<\\/a>\”,\”Google: Mobile Search<\\/a>\”,\”Bing: Mobile Search<\\/a>\”,\”Mobile Marketing<\\/a>\”,\”Mobile App Indexing<\\/a>\”,\”Mobile SEO<\\/a>\”,\”Mobile SEM<\\/a>\”,\”Mobile at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”Report: Smart speaker owners increasingly using them instead of typing or swiping\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/05\\/google-assistant-logo-onwhite-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/report-smart-speaker-owners-increasingly-using-instead-typing-swiping-286889\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 mobile\’);\\\”\”}, {\”title\”:\”How marketers in 25 industries use call tracking to drive revenue from search\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/cheerful-girl-on-mobile-phone-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/marketers-25-industries-use-call-tracking-drive-revenue-search-286373\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 mobile\’);\\\”\”}, {\”title\”:\”Google Assistant now offering a wide range of games for kids and families\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/03\\/google-assistant1-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-assistant-now-offering-wide-range-games-kids-families-285501\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail4 mobile\’);\\\”\”}]}\”>Mobile
- All Local<\\/a>\”,\”Google Maps & Local Search<\\/a>\”,\”Bing Maps & Local Search<\\/a>\”,\”Local Search Engines<\\/a>\”,\”How To Guides: Local Search<\\/a>\”,\”Buyers Guide: Local Automation<\\/a>\”],\”features\”:[{\”title\”:\”Google Maps gets brighter UI, new category icons and more color-coding\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/10\\/google-maps1-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-maps-gets-brighter-ui-color-coding-286844\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 local\’);\\\”\”}, {\”title\”:\”Understanding the interplay of SEO and a 5-star reputation\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/04\\/reviews-stars-350473172-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/understanding-interplay-seo-5-star-reputation-286711\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 local\’);\\\”\”}, {\”title\”:\”Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/01\\/tripadvisor-hotel1-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/removal-hotel-review-reporting-rate-crisis-tripadvisor-286452\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 local\’);\\\”\”}]}\’>Local
- All Retail<\\/a>\”,\”Google PLAs<\\/a>\”,\”Product Ads<\\/a>\”,\”Shopping Search Engines<\\/a>\”,\”Retail at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”Google updates mobile product knowledge panels to show even more info in one spot\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/09\\/mobile-shopping-store-visit2-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-product-knowledge-panels-update-editorial-reviews-286713\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 retail\’);\\\”\”}, {\”title\”:\”Three ways to use a domain name for business today\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/domains-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/three-ways-use-domain-name-business-today-286465\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 retail\’);\\\”\”}, {\”title\”:\”Salesforce\\u2019s Einstein boosts search in its Commerce Cloud\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/02\\/ecommerce-shopping-cart-keyboard-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/salesforces-einstein-boosts-search-commerce-cloud-285262\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 retail\’);\\\”\”} ]}\’>Retail
- All Google<\\/a>\”,\”Google SEO<\\/a>\”,\”Google Algorithm Updates<\\/a>\”,\”Google Search Console<\\/a>\”,\”Google Adwords<\\/a>\”,\”Google Adwords: PLAS<\\/a>\”,\”Google Maps & Local Search<\\/a>\”,\”Google Mobile Search<\\/a>\”],\”features\”:[{\”title\”:\”Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/09\\/google-adwords-green2-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-rolls-promotion-extensions-custom-intent-audiences-ad-variations-testing-286942\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 google\’);\\\”\”}, {\”title\”:\”Google will require AMP and canonical pages to match as of February 1, 2018\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/12\\/google-amp-speed-rocket-launch7-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-will-require-amp-canonical-pages-match-february-1-2018-286921\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 google\’);\\\”\”}, {\”title\”:\”How to steal the competition’s best keywords: A 3-step guide\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/steal-thief-hacker-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/steal-competitions-best-keywords-3-step-guide-286500\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 google\’);\\\”\”}]}\”>Google
- All Bing<\\/a>\”,\”Bing SEO<\\/a>\”,\”Bing Webmaster Tools<\\/a>\”,\”Bing Ads<\\/a>\”,\”Bing Maps & Local Search<\\/a>\”,\”Bing Mobile<\\/a>\”],\”features\”:[{\”title\”:\”How to steal the competition’s best keywords: A 3-step guide\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/steal-thief-hacker-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/steal-competitions-best-keywords-3-step-guide-286500\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 bing\’);\\\”\”}, {\”title\”:\”Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/12\\/bing-homepage-generic-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/bing-black-friday-ads-delivery-services-package-tracking-search-feature-time-holidays-286733\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 bing\’);\\\”\”}, {\”title\”:\”Voice search: Content may be king, but context is queen in the new voice-first world\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/11\\/voice-search-dot-ss-1920×1080-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/voice-search-changes-everything-286665\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 bing\’);\\\”\”}]}\’>Bing
- Social
- All Topics<\\/a>\”,\”Search Industry<\\/a>\”,\”Newsletters<\\/a>\”,\”Buyers Guides<\\/a>\”,\”Events<\\/a>\”,\”More at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/10\\/searchcap-header-v2-scap-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/searchcap-google-amp-requirements-adwords-promotion-extensions-smart-speakers-286960\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 more\’);\\\”\”}, {\”title\”:\”SearchCap: Google job search, Firefox picks Google & Bing Black Friday\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/10\\/searchcap-header-v2-scap-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/searchcap-google-job-search-firefox-picks-google-bing-black-friday-286857\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 more\’);\\\”\”}, {\”title\”:\”Mozilla drops Yahoo search for Google with new Firefox Quantum browser release\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/02\\/google-firefox1-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/mozilla-drops-yahoo-search-google-new-firefox-quantum-browser-release-286751\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 more\’);\\\”\”}]}\’>More
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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
Nov 16, 2017 by Ginny MarvinThe new features are all available in the new AdWords interface.
- The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
Nov 16, 2017 by Glenn GabeYou’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
- Google will require AMP and canonical pages to match as of February 1, 2018
Nov 16, 2017 by Greg SterlingThough AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.
- Choosing an enterprise SEO platform
Nov 16, 2017 by Digital Marketing DepotWith hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO […]
- How to steal the competition’s best keywords: A 3-step guide
Nov 16, 2017 by Jacob BaadsgaardWhy invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
- Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’
Nov 16, 2017 by Amy GesenhuesBorn in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today.
- Report: Smart speaker owners increasingly using them instead of typing or swiping
Nov 16, 2017 by Greg SterlingSurvey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
- Google tries to bring more transparency to news content with help from The Trust Project
Nov 16, 2017 by Greg SterlingGoogle will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
- Google aims to make apps for Google Assistant more functional and discoverable
Nov 15, 2017 by Greg SterlingIt also enables users to start a task on Google Home and complete it on a smartphone.
- Google Maps gets brighter UI, new category icons and more color-coding
Nov 15, 2017 by Greg SterlingChanges designed to make it easier to find relevant content and destinations.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
This content was originally published here.