Etiqueta: Marketing Land

You can’t advertise that: The big list of prohibited ads across social and search platforms – Search Engine Land

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the[...]

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the[...]

A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or[...]

Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a[...]

T he information age is arriving at its natural conclusion and we’re all drowning in it . In 2015, Gartner’s[...]

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than[...]

Many of the announcements to come out of Google Marketing Live this year enable advertising across multiple Google properties. One[...]

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in[...]

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after[...]

It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past[...]

When we talk about search engine optimization, most people think of Google. However, when we think of it from a[...]

In news media jargon, an “echo chamber” is a situation where information, beliefs or ideas are reinforced or amplified through[...]