Etiqueta: Paid Search

How to start a successful career in SEO

Do you want to start an SEO career? I’ve been working in the SEO industry since 2002 and in this[...]

If you’re a business owner or marketer, there may be a battle going on in your head. The conundrum you’re[...]

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were[...]

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind[...]

API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the[...]

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new[...]

Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns.. API availability January 8.[...]

If you’re anything like me, you’re constantly on the lookout for new AdWords features and ways to get ahead the[...]

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer[...]

In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus[...]

In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see[...]

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to[...]

PPC advertising is an effective way of online marketing to attract visitors when your website or online store requires instant[...]

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind[...]