How a physician review site recovered from Google\’s \’medic\’ update – Search Engine Land
On Aug. 1, Google released an algorithmic update (aka “the Medic update”) and since then many websites, especially those in[...]
Etiqueta: Search Engine Land
¿Qué es SEO y por qué es importante?
¿Te has preguntado cómo un sitio puede destacarse en la web? Existen millones de páginas disponibles en internet y si[...]
Search Engine Land\’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more
Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple[...]
Google Ads rolling out Budget Planner forecasting tool – Search Engine Land
Google is rolling out a new Budget Planner tool for Google Ads campaigns. Kim Clinkunbroomer, who heads Clink Digital Marketing,[...]
Beyond keywords: What really matters in SEO content
Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little[...]
Google adds pay for conversions bidding in Display campaigns – Search Engine Land
Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display[...]
YouTube ad campaigns target \’TV screens\’ by default, coming to AdWords API in Jan. – Search Engine Land
Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns.. API availability January 8.[...]
Search Engine Land Awards Gala spotlights top performers in the SEO & SEM industry
The SEO and SEM industry came out in full force at last night’s third annual Search Engine Land Awards Gala[...]
Google\’s next chapter for metrics to focus on clarity once \’average position\’ is removed – Search Engine Land
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords.[...]
The importance of understanding intent for SEO – Search Engine Land
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.),[...]
What makes people click on search ads? – Search Engine Land
Most surveys find that consumers aren’t aware of the difference between ads and organic listings in search results. But what[...]
Here\’s what happened when I followed Googlebot for 3 months – Search Engine Land
On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly[...]
What we learned when Google deindexed our site for a day – Search Engine Land
Last Friday, Google mistakenly delisted Search Engine Land from its index and search results. That meant none of our pages[...]
A simple 3-step framework for improving your technical SEO – Search Engine Land
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use[...]
Oracle DMP adds integration with Bing Ads custom audiences
Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on[...]