PPC insights: Our top SEM columns of 2017
Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer[...]
Etiqueta: Search Engine Land
PPC agencies will play these 4 roles when automation takes over
Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then[...]
How to defend yourself against an ongoing negative SEO campaign
You know what negative SEO is (and isn’t). You know how to audit your site to determine if you’ve been hit.[...]
Understanding AdWords keyword match types for manufacturers
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus[...]
Search Engine Land was mistakenly removed from the Google Index – Search Engine Land
Search Engine Land was misidentified by Google’s system as being hacked and was removed from Google’s search results early Friday[...]
Ahrefs, SEO toolset provider, to build their own search engine to compete with Google – Search Engine Land
Can it be done? Can a new player compete with Google and Bing after many have tried and failed? This[...]
7 Content Marketing Strategy Steps to Boost Your SEO and Site Presence in For Better Online Marketing
Is one of your goals for 2018 (and beyond) to super-power your content marketing? You’re not alone. Marketing as a[...]
The technology behind AI in PPC
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to[...]
How to thrive within the fast-paced SEO environment
One of the best things about the search space is that it’s hard. We are constantly working to keep our[...]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive[...]
Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)
A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via[...]
The Future of Content Marketing: It’s Not What You Think
Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get[...]
The 2018 Search Engine Land Award winners: The full roster of this year\’s search rock stars & superheroes
The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX[...]
Google tells some advertisers it will handle their campaign management – Search Engine Land
This article has been updated with additional details and a statement from Google. “We’ll focus on your campaigns, so you[...]
HigherVisibility Releases E-Commerce SEO Guide
Digital Marketing company HigherVisibility releases a new guide to e-commerce SEO for businesses and entrepreneurs MEMPHIS, Tenn. (PRWEB) August 16,[...]