User-generated content for SEO: The cost-benefit analysis you need – Search Engine Land
Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers more information to figure[...]
Etiqueta: Search Engine Land
What clients expect from their PPC agency – Search Engine Land
I recently attended a panel at HeroConf where three advertisers working with PPC agencies shared what would make them happy[...]
SMX horas Extraordinarias: Lo que realmente importa para el éxito de SEO – Search Engine Land
la Directora de SEO en Ruta Interactiva, Lily Ray, fue uno de los SMX West altavoces para la \”Máquina vs[...]
Angular Universal: What you need to know for SEO – Search Engine Land
If you use Angular to power your website, then you have an extra hurdle to cross when it comes to[...]
New research shows strong link between Google My Business photo quantity and search performance – Search Engine Land
In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local[...]
Welcome to the Golden Age of competitive research – Search Engine Land
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of[...]
Prime Day halo effect and 6 other trends to watch for back-to-school search marketing – Marketing Land
Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the[...]
SEOs on Google e-commerce category recommendation: \’I\’ll stop doing it when it stops working.\’ – Search Engine Land
E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will[...]
How to keep PPC accounts healthy when using automation – Search Engine Land
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC.[...]
Google now builds its own AMP stories for search – Search Engine Land
Google is now using artificial intelligence to “intelligently construct” AMP stories for search. These new AMP stories appear in knowledge[...]
SEOs frustrated by Google’s belated pagination announcement – Search Engine Land
This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a[...]
Google allegedly caught scraping lyrics from Genius – Search Engine Land
Song lyrics website Genius said it has caught Google stealing lyrics from its website and featuring them as rich results,[...]
Why DuckDuckGo matters – Search Engine Land
DuckDuckGo is the little engine that could. The platform, which touts its ability to protect users’ privacy, recently said that[...]
Low mobile page speed scores may be killing your traffic – Search Engine Land
You’ve been doing everything right: keeping your content fresh, reviewing your backlink profile, and increasing your online review count. Yet[...]
How to make old content marketing new again – Marketing Land
A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or[...]