Searchmetrics: Google\’s diversity update did impact search results – Search Engine Land
Searchmetrics published a study on the recent Google diversity update that showed that the update did indeed have an impact[...]
Etiqueta: Search Engine Land
Human vs machine intelligence: how to win when \’duplicate\’ content is unique – Search Engine Land
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common[...]
How crawl budget has changed in the last 2 years – Search Engine Land
Understanding crawl budget is an often overlooked part of SEO. But a two-year-old post my team wrote about the topic[...]
SMX Replay: How to use data storytelling to earn top-tier media coverage – Search Engine Land
Getting your brand’s content referenced — or even linked to — by major media outlets can help to establish it[...]
Automation layering: How PPC pros retain control when automation takes over – Search Engine Land
The PPC track at SMX Advanced kicked off with a keynote by Ginny Marvin where she considered the future of[...]
Stop running out of budget with this Google Ads script – Search Engine Land
Do you need to know exactly when your campaigns are starting to run out of budget? Not after they’ve overspent[...]
My top 10 favorite things about the new Google Ads Editor – Search Engine Land
AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes[...]
How to sync your keywords and ad labels with an AdWords Script
The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads[...]
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend – Search Engine Land
In an effort to help simplify settings, Google said, it is making changes to two portfolio bid strategies. Portfolio bid[...]
The rise (and further rise) of Google My Business spam – Search Engine Land
Back in 2017, Google proudly told the world that it had eradicated 70 percent of all fake Google Maps listings[...]
Think like a search marketer to drive growth with YouTube – Search Engine Land
Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their journey.[...]
Google bringing call intelligence and automation to SMBs, for $39 per month – Search Engine Land
Google is bringing enterprise-like automated customer service and call intelligence capabilities to small businesses (SMBs) for a flat fee of[...]
SMX replay: SEO that Google tries to correct for you – Search Engine Land
Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during[...]
The Kondo Method for SEO – Search Engine Land
There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds – to[...]
Google showing zero results again for many time, calculations & conversions search results – Search Engine Land
Google has decided to show zero search results when they are confident that they can give answers that solve the[...]