The 7 Biggest SEO Lessons I Learned from a Google Employee
In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This[...]
Etiqueta: Search Engine Land
Agencies say search, social spend will rise, but increases target 5 platforms – Search Engine Land
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to[...]
A year in review: Search Engine Land\’s top 10 columns of 2017
Another year is coming to a close, and search marketers of all stripes have had their work cut out for[...]
Technical SEO in the wild: Real-world issues and fixes – Search Engine Land
A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should[...]
3 AdWords features you\’re probably underutilizing
The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each[...]
Machine vs. man: What really matters for SEO success – Search Engine Land
Old methods of dynamically generating content and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are[...]
SEO trends and Google changes to expect in 2018
We’re already over a week into 2018, and the start of a new year is a great time to check[...]
Google\’s mobile-first indexing now powers over half of Google\’s search results – Search Engine Land
Google announced Wednesday that over half of the pages shown in search results globally are from Google indexing that content[...]
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in[...]
What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018
Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on[...]
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal – Search Engine Land
This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the[...]
Google\’s CTR answer just what you\’d expect, and this is why SEOs go bananas – Search Engine Land
After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can[...]
New ways to approach SEO in 2019: Accountability and customer experiences – Search Engine Land
As all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most[...]
20 Years of SEO: A Brief History of Search Engine Optimization
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine[...]
Don\’t skip these critical recurring SEO tasks – Search Engine Land
No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much[...]