Social media agency We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations. The agency is up for Best Use of Video and Best Brand/Influencer Collaboration for its work for client Adidas, which covered soccer player Paul Pogba’s move to Manchester United. It’s also nominated for Most Innovative Use of Content and Best Use of Social for harnessing dark social — content sharing through private channels — to reach and create a community of passionate young soccer fans it dubbed “Tango Squad.” The agency’s campaign for YouTube, “Made for You,” is up for Best Use of Native Advertising/Sponsored Content.
The Digiday Content Marketing Awards Europe recognize the content that connects brands to audiences across channels, including mobile, social, video and more, targeted specifically to European audiences.
FT², the in-house content studio of the Financial Times, has four nominations. It’s in the running for Best Use of Native Advertising/Sponsored Content, Best Branded Content Site – B2B, Best Branded Content Series and Best Use of Video. G+J Media, the Dutch publisher of titles such as Vogue Nederland, Glamour NL and National Geographic, is also up for four nominations, including Best Agency/Client Collaboration, Best Brand/Influencer Collaboration and Best Brand Publication for #nsfavourites, its campaign for Dutch National Railways. It is also a finalist in the same category for Msafiri magazine, the in-flight magazine of Kenya Airways.
View the full list of finalists below. Winners will be announced at the Digiday Awards Europe gala in January 2018.
Best Agency/Client Collaboration
G+J Media and Dutch National Railways (NS) –#nsfavourites
Momentum Worldwide and Microsoft –Microsoft Future Decoded 2016
Best Brand/Influencer Collaboration
We Are Social and Adidas –“Pogba x Stormzy”
Gay Times Magazine –“Queer Creatives of NYC”
ShortList and Lynx –“48 Hours to”
G+J Media and Dutch National Railways (NS) –#nsfavourites
Best Experiential Marketing Campaign
The Economist Real World Marketing Team –#FeedingTheFuture
8 Million Stories –“Trainspotting 2: Guide to Edinburgh”
Shortlist Media –“Stylist Live”
Momentum Worldwide and Hoegaarden –“The Floating Gardens”
Best Use of Native Advertising/Sponsored Content
Shortlist Media and Chambord –“Château de Stylist”
FT² and Auriens –“The Next Act”
We Are Social and YouTube –“Made For You”
Highsnobiety+ and Nike Air Max – Air Max Day 2017
Best Brand Publication – Print and/or Digital
Shell –Inside Energy
Babbel –The Babbel Magazine
G+J Media and Dutch National Railways (NS) –#nsfavourites
G+J Media and Kenya Airways –Msafiri magazine
Best Branded Content Site – B2B
Fifty-Five – The Tea House by 55
FT² and Lombard Odier –Rethink Everything
SAP SE –SAP Cloud Trust Center
Best Branded Content Site – B2C
VG Partnerstudio and Komplett – Smart
Shell –Inside Energy
Best Branded Content Series
Channel Mum and Iceland – #ThePowerofFrozen
Shortlist Media and Clarins –“The Year of You”
FT² and Auriens –“The Next Act”
Barcroft Media –“Conquer the Uncharted”
Best Use of Video
We Are Social and Adidas –“Pogba x Stormzy”
Sotheby’s –“Surrealism VR”
Grupa Onet –“Onet Rano”
FT² and UBS –“FT Transact”
Best Use of Real-Time Streaming Video
24sata –“From Noob to Superb”
Channel Mum –Facebook Live
Best User-Generated Content
24sata –“Videostar”
Stackla –Busabout
Most Innovative Use of Content
We Are Social and Adidas –Tango Squad
AnalogFolk and PG Tips –“Morning Moods”
Stackla –User Generated Content Platform
Best In-House Content/Brand Studio
Titel Media GmbH (Highsnobiety) – Highsnobiety+
CNN International Commercial – Create Brand Studio
Hearst UK – Hearst Content Studio
Shortlist Media – Family at Shortlist Media
Best Use of Social
We Are Social and Adidas –Tango Squad
Rapp UK –Virgin Media BAFTA sponsorship
Benefit Cosmetics –@benefitcosmeticsuk InstagramAnalogFolk and Sainsbury’s – “Egg Roller” Snapchat game
Content Marketer of the Year
To be announced!
This content was originally published here.